8-Best-SEO-Audit-Tools

With continuous technological advancements, the world has gone completely digital. Therefore, it is essential that your website ranks among SERPs ( search engine result pages) to stand in this highly competitive market. This will increase your brand awareness and visibility among potential customers.

Your website ranking impacts your business success and can lead to a negative customer experience, resulting in losing customers. Thus, SEO tools have become an essential need of businesses, these tools are designed to identify technical issues that affect customer experience, analyze website traffic, and track the progress of your webpage.

So if you are struggling to improve your website’s search engine ranking? You do not have to worry about it anymore as we will be providing a list of the best SEO audit tools that can help you to identify and solve issues with your website’s SEO.

1. SE Ranking

Features

  • SE Ranking can give comprehensive keyword research and can further perform keyword rank tracking.
  • It can perform a competitive research.
  • It can audit websites, check on-page SEO, and monitor page changes.
  • It can provide you with a marketing plan with proper social media analytics.
  • It can monitor and check backlinks.
  • SE Ranking helps with white label, report building, lead generation, and guest links.

Pros

  • It has the most affordable pricing with an excellent price-to-performance ratio.
  • You can choose your ranking check frequency and the keywords you want to track. This will ensure that you do not have to pay for data you do not need, keeping your cost low initially so that you can scale up as your business grows.
  • In terms of its competitors, SE’s ranking is known for its reliability as it gives the most accurate results and can find more backlinks and keywords.
  • It provides a marketing plan module and can organize your SEO tasks into projects.

Cons

  • SE ranking misses out on some important backlinks metrics such as Spam Score and you have to pay an additional fee if you want to check the status of your backlinks in real-time across all parameters including Google index, UGC/Sponsored.
  • This gives a report with a lot of data packed in it that makes it difficult to navigate, resulting in a cluttered UI.

Pricing

SE ranking has the following three pricing plans along with a 14-day free trial. This app also offers a 20% discount on all annual plans.

  1. The essential plan is specifically designed for freelancers and newbies and is around $ 39 per month, whereas if you opt for the annual plan you can avail 20% discount and have to pay only $ 31.20 per month.
  2. Pro is the most popular plan and is designed for small agencies and teams. Its pricing is around $ 89 per month. However, its annual pricing is around $ 71.20 per month.
  3. The business plan is designed for mid-sized agencies and businesses and costs around $ 189 per month. For the annual plan, the cost is $ 151.20 per month.

2. SEO PowerSuite

SEO-Powersuite

Features

  • The Website Auditor provides on-page auditing, reporting, and technical SEO guides.
  • It can create white-label reports that are customized and responsive on any device.
  • SEO PowerSuite can perform competitors analysis, tacking competitor performance on specific keywords.
  • Analyze keyword rankings across 450 search engines.
  • Technical SEO can perform a site audit and has tools for checking page speed and site structure visualization.
  • It can perform backlink analysis and track backlink history.

Pros

  • It performs Geo-specific ranking for any location that optimizes SEO content.
  • It assists bloggers, copywriters, and freelancers with a free plan that is unlimited for keyword research
    Along with SERP tracking analysis, it can track and rank SEO performance among local, Youtube, and Google search results.
  • It can audit every resource such as URLs, HTML, images, videos, and JavaScript, and integrates your website with Google, Yahoo, and Bing.

Cons

  • This software is sometimes slow on desktops.
  • It has some advanced features that make it more pricey compared to other SEO audit tools.

Pricing

You can choose any of these SEO PowerSuit packages or can get the tools you need separately. Additionally, SEO PowerSuite offers a discount of 20% on two years and 34 % on three years plans.

  1. In the 1-year plan there are three packages, first is free that provides unlimited evaluations. They offer a professional license that is particularly for in-house use and is available for $ 299 per year. The enterprise license is for client work and is offered for $ 499 per year.
  2. If you avail of a two years plan, you can get a professional license for $ 239 per year and the enterprise license for $ 399 per year.
  3. In the three-year plan, a professional license is priced at approximately $ 199 per year, and the enterprise license is $ 333 per year.

3. Semrush

Features

  • Helps with On-page and Local SEO.
  • Performs keyword research, PPC keyword research, and competitors analysis.
  • Assist with content marketing and social media management.
  • Track & optimize ranking.
  • Paid advertising and website monetization.

Pros

  • It has the most amazing CRM tools for link-building campaigns.
  • The SplitSignal tool helps to make data-driven decisions to increase efficiency and search traffic.
  • Surround Sound can expand your brand visibility by finding and prioritizing valuable mentions that have the most important keywords.
  • Pagelmprove can improve your SEO and can update hundreds of pages for your e-commerce website.
  • Impact Hero, an AI tool provides impactful analytics for content marketers.

Cons

  • Semrush is hard to learn and is not user friendly.
  • It is comparatively more expensive than other SEO audit and reporting tools.
  • It provides data only for one search engine that is Google.

Pricing

Semrush has the following three pricing plans:

  1. Pro, which is for newbies and small teams and costs around $ 119.95 per month, whereas if you opt for an annual plan you can pay $ 99.95 per month.
  2. Guru is for agencies and mid-sized businesses and is available at a price of $ 229.95 per month. However, if you go for the annual plan you can save up to 17%.
  3. The business plan is for large agencies and enterprises and it costs around $ 449.95 per month. If you pay annually, the cost is $ 374.95 per month.

You can include additional packages to these plans such as additional users, and Semrush. Locals, Semrush.Trends, agency growth kit, and Impact Hero. To know more about their pricing, you can check the Semrush website.

4. Ahrefs

Features

  • Ahref can track the SEO performance and progress of all your projects.
  • It can perform a competitive analysis of keyword ranking and backlinks.
  • It can give you a list of most leading keywords.
  • Performs an SEO audit to scan for SEO issues.
  • Ahref monitors the ranking process on desktops and mobile devices.
  • This tool does extensive research that gives relevant content ideas and finds link opportunities.

Pros

  • It provides assistance to customers with blogs and detailed tutorial videos.
  • It also provides a basic comprehensive guide for newbies to learn SEO.
  • You can avail of free courses on Ahrefs Academy to learn more about digital marketing.

Cons

  • It is very expensive, even their smallest paid membership comes with limited features and allows limited searches per month

Pricing

You can get an Ahrefs subscription to improve your business performance. If you choose to pay annually, you can get two months free. It has the following pricing plans:

  1. Lite, which is designed for small businesses is approximately around $ 99 per month.
  2. Standard starts around $ 199 per month and is a perfect package for marketers, SEO analyzers, and freelancers.
  3. Advanced has more tools and is great for in-house marketing teams. It is priced at $ 399 per month.
  4. Enterprise is ideal for agencies and is available for $ 999 per month.

5. SpyFu

Features

  • It performs PPC competitor research where you can monitor competitors and can find keywords they are using.
  • It gives you the history of your competitor’s split tests that have failed and the keywords they have tried that did not work out.
  • Track every domain, keyword, organic rank, and ad variation over the last 16 years.
  • Analyze backlinks and evaluate potential options for ranking.
  • Helps with SEO competitor research and suggests keywords for campaigns.v

Pros

  • SpyFu gives valuable industry information and market insights that tell you what your competitors are doing and this helps to make digital strategies accordingly.
  • It is user-friendly and easy to use.
  • It gives genuine insights into a marketing campaign.
  • You can cancel your subscription at any time if you are not satisfied with its performance and can get your money back in the first 30 days.

Cons

  • You are restricted to limited data in their free plan.
  • It is pricey and can be confusing for beginners because of its high-tech features.

Pricing

SpyFu has these three pricing plans:

  1. A basic plan with a monthly payment of $ 35 per month and an annual payment of $ 16 per month.
  2. The professional plan cost around $ 39 in the first month and $ 79 per month thereafter. If you choose the annual plan, it costs $ 36 per month.
  3. The team plan is offered for $ 299 per month, whereas the annual plan, is for $ 149 per month.

6. Google Search Console

Features

  • Performs search analytics that can improve impressions, clicks, and search engine ranking.
  • It can monitor and resolve site and security issues.
  • Fix indexing problems and track AMP pages.
  • Identify keywords that attract visitors.
  • Confirms that Google crawls your webpage.
  • Gives alerts for indexing failures such as ‘404’and ‘500’ errors.

Pros

  • User-friendly
  • It can provide protection against malware and hacking issues.
  • It is integrated with all Google products.

Cons

  • It is difficult to extract information from the charts it provides unless you use them on a daily basis.
  • Positioning ranking data is not accurate unless you have a large number of clicks and impressions.

Pricing

  1. Google search console is free to use.

7. Screaming Frog SEO Spider

Features

  • Identifies broken links and server error.
  • Analyze meta titles and data.
  • Detect redirect loops.
  • Evaluate internal links and structure architecture.
  • It is integrated with Google Analytics, Search Console, and PageSpeed Insights APIs.
  • Recognize duplicate content.
  • Collect any data from the webpage HTML using CSS Path, XPath, or regex.
  • Creates XML Sitemaps and Image XML Sitemaps.
  • Review robots and directives.

Pros

  • It has the most advanced search and extraction features.
  • Provide excellent customer support apart from the user guide and tutorial videos.
  • It has many features that can evaluate a website effectively.

Cons

  • It might be difficult to use and analyze data for the first time.

Pricing

There are two pricing options available for ScreamingFrog and it offers discounts on bulk purchases:

  1. Free.
  2. A paid version that costs approximately $139 per year.

8. SEOptimer

Features

  • Performs a comprehensive SEO audit.
  • Generates white-label PDF reports.
  • Keyword research & tracking tools that can enhance optimization.
  • Provides numerous SEO services like generating meta tags, robots.txt, and XML sitemaps.
  • Uncover your website ranking potential.
  • Creates customized audit reports.

Pros

  • It is affordable and easy to use.
  • It is best for small businesses as it is cost-effective and saves time.

Cons

  • It does not generate accurate competitors analysis in comparison to other SEO audit tools.

Pricing

It offers three pricing options, you can choose the one that best fits your needs. If you go for the annual plan, you can avail 25% discount:

  1. DIY SEO cost around $ 19 per month and its annual payment is a total of $ 171.
  2. White Label is $ 29 per month and $ 261 per year.
  3. White Label & Embedding is $ 59 per month and $ 531 per year.

Conclusion

SEO has become a crucial aspect of digital marketing strategies. Therefore, we have mentioned the VIII best SEO audit tools to be used in 2023. These tools can perform on-page analysis and technical audits that provide you with valuable insights to streamline your business processes and strategies. By using these SEO audits and reporting tools, you can optimize your website ranking and can boost conversion rates by driving relevant traffic to your webpage.

FAQs (Frequently Asked Questions)

Q1. What are the 5 SEO elements?

  • Keyword Research
  • URL Optimization
  • Meta Tags
  • Header Tags
  • Content Optimization

Q2. Which is the best SEO keyword research tool?

  • Semrush
  • Google Search Console
  • Ahrefs Keywords Explorer

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