Any tool stack related to email marketing is incomplete without the inclusion of the best SEO audit tools. SEO audit is an important practice for ensuring higher search rankings and maintaining the health of a website. However, in today’s day and age, we are bombarded with so many tools that leave us clueless about which one to choose vs. which one to avoid. Unlike other humans, an SEO professional is someone who has all kinds of insights regarding actionable marketing. With the assistance of the best SEO audit tools, digital marketing professionals can gain detailed insights. These tools help you to know about so many things. These include how to improve a web copy, aspects that help generate website traffic, and content drops sharply in the search engines.
In this blog, we will provide a detailed analysis of the best SEO audit tools in 2024. We will provide a comparison regarding their prices, features, capabilities, and pros and cons. These will help you in making helpful decisions. Additionally, we will explain how to integrate the data and effective site audits. This helps in maximizing impact as far as it concerns marketing efforts.
What Makes an SEO Audit Tool Great? A Checklist
Before providing details regarding the best SEO audit tools, first establish what differentiates the one from others. This is what you need to look forward to:
- Comprehensive indexing and crawling of the site
- Analysis of technical SEO (schema markup, site speed, mobile friendliness, etc.)
- On-page SEO checks (content optimization, title tags, header tags, meta descriptions)
- Analysis of External and Internal Links
- Competitor benchmarking
- Ranking data and keyword research
- Instinctive reporting and interface
- Integration with SEO and other tools of marketing
Semrush Site Audit Tool
The first in the list of best SEO audit tools is ‘The Semrush Site Audit tool’. It can potentially fix over 140 issues, making it easy to run an SEO audit.
Key features:
- Detailed reports of crawling with explained issues
- Monitor the health of the site over time
- Make use of a Backlink audit for identifying toxic links
- Integrating with the expansive marketing toolkit of Semrush
- Monthly prices start at $129.95. Even though it is expensive, you can access the full version of Semrush suite tools.
Break Down of full SEO audit:
Here is a breakdown of the full SEO Site Audit report into seven thematic reports:
- Crawlability: Crawl depth, page indexability, and crawl budget optimization
- HTTPS: non-secure vs. Secure security certificates and pages
- International SEO: implementation of hreflang
- Core Web Vitals (CWV): Cumulative Layout Shift, Largest Contentful Paint, and Total Blocking Time
- Site performance: CSS reports, load time, Page load speed, JavaScript, redirects, and file size
- Internal linking: Anchor text optimization, Internal link distribution, and broken external and internal links
- Markup: Microformats, Structured data, Twitter cards, Open Graph data, and Schema.org markup
Pros:
- Rich reporting
- Ability to track issue resolutions and compare audits
- Clean, highly responsive interface
Cons:
- Maybe cost-prohibitive
- The free version maxes at 100 URLs
Ahrefs
Ahref is considered one of the best SEO audit tools for professionals. Regardless of what the level of marketer is at, they can benefit from actionable marketing insights. In the world of SEO, there is no one better than Ahref, thanks to its powerhouse abilities. Compared to less-than-premium SEO audit tools, it provides analysis with an extensive breakdown. There is a list of issues that you can peruse including performance metrics, crawl log review, exploring individual links or pages, and driving factors of indexability. Furthermore, you can also link directly with Core Web Vitals and PageSpeed Insights.
Key features:
- Crawling the site at a lightning-fast speed
- Complete checks regarding technical SEO
- Prioritization of intuitive issues
- Integrate with other tools of Ahrefs such as Keywords Explorer
- Starting prices at $99/month, which small sites may be very high. However, the depth of data is worth it for both the agencies and enterprises.
Pros:
- Lots of analysis categories
- Breaks down audit by site structure
- Multiple tools for recommending site improvements
Cons:
- The user experience is not quite as clean as compared to a few other premium tools
- Maybe cost-prohibitive
Google Page Speed Tool
Google Page Speed tool is one of the most recommended best SEO audit tools, coming third in the list. There are many aspects within it including data collection from page loads on both mobile devices and desktops.
Features:
- Google PageSpeed Insights assesses the performance of a given web page for both mobile and desktop devices.
- It provides a performance score out of 100, indicating how well the page is optimized.
Pros
- Mobile and Desktop analysis
- Results that are easier to read
- Improve performance with helpful tips
Cons
- You may not be able to test stats from different global locations
- The mobile analysis needs improvement
- It would be cool to set up a monthly running report
Screaming Frog
When it comes to the best SEO audit tools, how can you ever forget Screaming Frog? It is a default standard used for carrying out technical SEO audits comprehensively.
Features
- Search for Broken Links
- Analyse Meta Data and Page Titles
- Search for availability of Duplicate Content
- Crawling JS Websites
- Visualise Architecture of the Site
Pros
- Addresses the problems in the source code of the HTML website quickly and effectively
- As an SEO crawler, it can filter for images, HTML, and JavaScript
- Suggested for building XML sitemaps.
- Integrates well with Ahrefs, LightHouse, and Google Search Console
Cons
- Performs slowly on slower computers
- Acts as a resource hog in some cases
Lumar (formerly DeepCrawl)
When talking about the best SEO audit tools, Lumar is in 5th spot. This cloud-based tool is designed for handling massive sites. It monitors and analyzes technical issues on the websites. Hence, you can detect the problems encountered that affect the rankings in the search engine.
Key Features:
- Matchless scale and speed of crawling
- Accurate indexing via JavaScript rendering
- Change monitoring and automated scheduling
- Data visualization and flexible reporting
As one may expect from enterprise tools, custom pricing is based on the complexity and size of the site. However, it is still the best choice for large-scale sites, as compared to small ones.
Pros:
- You can get many categories for analysis
- Audit breaks down according to the structure of the site
- Recommends improvements on the site with various tools
Cons:
- Users may find it difficult to process the plethora of information
- Keyword research is not included
Raven Tools
If you are looking for one of the best SEO audit tools of 2024, then Raven Tools is one of them. Both SEO professionals and digital marketing agencies rank it as one of the top tools related to SEO audits and reporting. There are plenty of features available within its comprehensive suite. Hence, the Raven Tool is an ideal choice for increasing traffic, optimizing a website, and improving rankings.
Key Features
- Evaluation of page speed, indexing issues, canonical tags, etc. in site audits
- Reporting to demonstrate recommendations and results related to SEO
- Identifying spammy and toxic links with backlink analysis
- Keyword rank tracking
Pros
- Raven Tools provides comprehensive on-page /technical SEO audits
- Accurate and wide-ranging data from various sources
- Integrates with social media, email, ads, Google Analytics and others
- Flexible and customizable options for reporting
- Intuitive and easy-to-use interface
- Affordable prices
Cons
- Restricted amount of links and keywords per account
- Irregular issues while crawling specific sites
GrowthBar
The seventh best SEO audit tool in the list is GrowthBar, designed for SEO and content. It is an effective tool that helps in a variety of domains. These include the execution of SEO strategy and blogging.
Key Features
- Inviting editors, writers, and marketers to create SEO-optimized content with lightening speed
- Provides up to 7 billion keyword suggestions
- Embedded AI tool to write press releases, chat, and product descriptions to enable all marketing channels.
Pros
- Site Inspector that provides comprehensive competitive research
- Amazing tool for content writing
- Easy to use via Chrome extension
- Best tool for Keyword Research
Cons
- The pricing structure too high for everyone to avail
- Features of backlinks research do not provide detailed competitive analysis
SEOmator
Last but not least in the list of best SEO audit tools, is SEOmator to check out the SEO performance of the site. Here are some of the features of SEOmator.
Features
- Analyzes HTML tags, Google Page speed, and quality of content
- Beneficial for small-scale and startups
- Act and improve boosting the performance of your website
- SEOmator’s Rank Tracker Tools help supercharge your SEO strategy
- Make data-driven decisions to stay ahead of the competition.
Pros
- SEOmator has a straightforward and clean UI
- Fair and easy use for everyone
- Comprehensive audit reports according to the user’s liking.
- Filters JavaScript, images, and HTML
- Suggested for building XML sitemaps.
- Integrates well with Ahrefs, LightHouse, and Google Search Console
Cons
- I find that other SEO websites have better tools
- SEOmator is time-consuming and requires a focused approach
Conclusion
In this blog, we have given you the 8 best SEO audit tools of 2024, it is up to you which one you find suitable. However, looking into long-term SEO needs before making a move is better. Many other tools may do a more appropriate job, however, when we have to choose the top 4 then these are designed to serve the desired purpose.