In the digital era today, people heavily rely on search engines to search for products and services of their choice. Today, the same has started to take effect for discovering properties. Hence, for this purpose, it is necessary to have a Real Estate SEO Strategy to ensure it gets the attention of the people who are looking for properties online. Having an appealing website is not the only thing for search engine optimization, as things go beyond. You also need to have a website structure and effective content to back it up. When you set these up with the website you can attract the right target audience and enhance visibility.
In a real estate SEO strategy, you have to focus on several aspects. These include driving higher rates of conversion, boosting traffic, and improving lead generation. To ensure your strategy related to real estate SEO is a success, one should see how the website wins search traffic on the internet. A robust real estate SEO strategy ensures that your website caters to the algorithms of the search engine. The prime focus in this regard is to focus on Google along with other search engine algorithms for effective results.
You must keep your real estate SEO strategy in a more fine-tuned form. This way, you can rank higher and ahead of your competition. With effective SEO, you can nurture and find new leads, thus one cannot deny its significance. One can bank on SEO, as an effective digital marketing strategy that generates fruitful results.
7 Best Practices for Effective Real Estate SEO Strategy
Any business in the world including real estate cannot deny how important SEO is. Explore how digital marketing professionals craft an effective real estate SEO strategy for effective outcomes. Know about the tips and the strategies that work. Following are 7 best practices for effective SEO strategies related to SEO.
1. Carryout an Audit of real estate SEO
The periodic check to judge the performance of the website is called an SEO audit. You should perform an SEO audit twice a year at least. It takes only a few hours to carry out a comprehensive SEO audit. Once done, then you can determine the roadmap of real estate SEO strategy. Thus, it helps in improving the rankings on your website. With an SEO audit, you can assess the following aspects:
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Content:
Your audience values original content on your real estate website. They also see whether keywords are leveraged. Furthermore, they also want to see regular postings on the website or blog. The content can be further categorized into sub-pillar and pillar content.
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Technical SEO:
Technical SEO is another aspect that plays an important role in real estate SEO strategy. There are various factors included in it. These include navigation, speed, mobile-friendliness, and page indexing.
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Local SEO:
The third aspect of a real state SEO audit is carrying out local SEO. For this purpose, check other location-dependent information, Google Business Profile, and optimization for nearby searches.
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On-page SEO:
On-page SEO elements include outbound links, access to website design, article headings, tags, images, meta descriptions, and alt text.
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Off-page SEO:
The aspects of off-page SEO include mentions, engagement on social media and, strategies related to backlinks.
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Competition:
The last part of the SEO audit is to compare the performance of your website with that of competitors
2. Optimize Your Site for Fast Search
When you optimize for fast search, it indicates that your site and the data it pulls are easy to load and lean. Hence, every fraction of a second counts when you consider the aspect of the speed. If a potential visitor may have to wait for three or more seconds for content, you will end up losing 53% of them. Furthermore, for every tenth of a second, the conversion rates tumble 8.3%, when an individual waits for your listings or articles to appear. Thus, for an effective real estate SEO strategy, you should check on Google’s PageSpeed Insights analyzer. As a recommended practice, it can help address a variety of issues in the list.
3. Prioritize for Mobile Devices
Another aspect related to effective real estate SEO strategy calls for prioritization of mobile devices for the websites. It is necessary to have a mobile-friendly website since 60% of searches come from it. Furthermore, it is also a top requirement for SEO, since Google prefers that your website should have a desktop and mobile version. You should have an idea that your visitor is on mobile and for this purpose, focus on the responsive design of the website. Moreover, you can bring down the chances of visitors landing on unreadable content or ending up on an error page.
4. Be ADA-compliant and Accessible
Sites are public accommodation areas, therefore, the features available on the website should be useable for every visitor. In the US, one in four individuals encounters a disability from mobility issues. Hence, they find it tough to navigate through the website menus because of visual impairments. Hence, they do not have any idea about what the images may interpret. By including assistive devices, you can not only me website search engine friendly but also ADA-compliant. For example:
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Make Descriptive Links
Do not use phrases such as “click here,” it does not indicate to the visitors the type of content they get once they click on it.
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Use Alt Text on All Images
Every website owner wants Google to rank their website content and images. For this purpose, your images should include an alt text tag.
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Title and Heading Tags
Make use of appropriate heading and title tags helping the readers recognize that they have landed on the appropriate page.
5. List Your Business on Google And Other Relevant Directories
To elevate the authority of your website and capitalize on its traffic, use Google Business Profile to enlist your business. When a user types the query “real estate agent in [my city]”, your website will also be included in the local search results. Furthermore, Google listing also lets you appear on other Google-related platforms. These include Google Three-pack (the top results from a local page), Google Knowledge Panel, and Google Maps. Also, you should provide phone numbers, company names, and addresses on real estate-specific websites, social media profiles, and local directories.
6. Get Backlinks to Your Real Estate Website
Getting backlinks to your real estate website is another aspect related to the real estate SEO strategy. When you place your website link on another website that links back to the website, then it is called a backlink. For a real estate SEO strategy, the site links should be from reputable websites. This is because you should gain authority and trust from Google. You can earn backlinks from blogs, guest posts, websites, newsletters, publications, speaking engagements, and sponsorships. For building relationships, you should pitch a story related to the local news outlet, lead to quality backlinks, teach a class at a local venue, or sponsor a local team.
7. Optimize Images for Search
Another effective way to amplify real estate SEO strategy is by optimizing images in listings and articles. There are two ways a website can benefit from image search rankings. Your website may receive millions of views monthly with Google Image Search. Moreover, you can also take advantage of its multi-search function which is a relatively new option. It combines images and words to ensure agents benefit from in-depth, glossy, and gorgeous neighborhood guides. For image optimization, add captions according to the image and your topic. Furthermore, also ensure describing these by using alt text and including file names with focus keywords.
Conclusion
In theory, a real estate SEO strategy allows you to achieve digital success in your pathway. The compass guides your business via the virtual landscape. Hence, successful implementation of this strategy guarantees prominence and sustained growth in real estate’s dynamic world.