A Quick Guide To Getting Backlinks Using White Hat Technique

Creating backlinks with other SEO techniques can help improve your website’s organic visibility. Search engines recognize content to crawl by seeing pages they have already crawled and reviewing the most famous pages. When your website starts backlinking, search platforms can find your posts easier.

Backlinks are among the most significant elements of SEO since they show search engines that your site has authority, particularly if other websites with high domain authority are linking to it. 

Developing and following an effective link-building plan is necessary to win top spots in Google search engine result pages. This blog covers this topic and discusses some proven white-hat link-building strategies. So let’s get to it:


1. Be A Source for Bloggers and Reporters

A website needs inbound links from reputable news websites and blogs to increase its chances of ranking in the top spots in SERPs.

The trick lies in using HARO (Help A Reporter Out), which is a free service that links users that require sources (journalists and bloggers) to websites that need exposure and backlinks(you).

This link-building method takes effort and patience but is among the top approaches to developing quality links at scale. Now let’s see how you can use HARO:

  • Register as a source
  • Pick a paid or free subscription model
  • Stay on the lookout for requests that your site may contribute to
  • Lastly, write a super succinct, and informative pitch and send it to the journalist

2. Use The “Skyscraper” Technique

It is one of the new but incredible link-building strategies. Search for famous and well-linked content in your industry. How to do that? Simply google your keyword and examine the first page results.

Backlinks are a significant Google ranking signal and the first page results have plenty of backlinks. Next, develop a more extensive, upgraded and improved version of that piece, then access the websites that linked to the original content, telling them about your enhanced resource.

Lastly, promote your skyscraper piece to sources you mention in the content (keep it non-pushy) and they are more likely to share it on their socials.

3. Develop Links from Outworn Resources

Use “The Moving Man Method” to get backlinks from authoritative .edu websites and multiple contextual links from related sources in your niche.

Here are the steps to follow:

  • Find websites in your niche that have changed their URL, shifted to a new name, closed down, halted providing a service, or stopped updating a resource. For instance, a while ago SEOMoz changed its name and domain address to Moz and Moz.com.
  • After recognizing websites that were recently rebranded or with a missing site feature, look for all the sources still linking to the outdated URL. Just copy and paste the outdated link into any backlink-checking tool.
  • Examine all the websites that point to the old pages. 
  • Based on the site, you would have a couple of link-building chances to focus
  • Prioritize the resources with the highest domain authority
  • Contact all the individuals who link to the old URL, inform them about the outdated link and humbly recommend adding your link in its place

4. Create Top-Notch Content

Develop detailed, helpful and interactive content users would like to link to. Premium quality posts are the basis of successful backlinking. Or try creating “linkbait” or “linkable asset,” a content piece designed to generate backlinks. These could be:

  • GIFographics, Infographics and “Map-o-graphics
  • Online tools and calculators
  • Rankings and awards
  • Industry surveys
  • Research and studies
  • Coined terms and definitions
  • Tutorials and how-to guides

You can create compelling linkable assets that will earn links even if you operate in a very dry niche. We recommend examining your competitors’ sites and checking if they possess any link baits so that you can get ideas.

How to do that? Enter their website in a site explorer tool (Ahrefs or any other) and head to the <Best by links> report. It will display the pages which have accumulated the most backlinks.

5. Guest Posting

Do you know that digital marketers use multiple approaches to build backlinks and guest blogging comes third as the most used one? (Source: Aira)

Now, you can’t possibly get backlinks from authorities in your industry without providing something of value in return. However, in guest posting, you are giving a top-notch blog post in return for a chance to link to your page from it. 

How can you increase your chances of getting your blog accepted by the website you are pitching? Here you go:

  • First, try pitching to slightly smaller authorities in your industry and develop a strong portfolio of posted blogs. This way, when you send your article to the top authority in your niche, you could show them your published piece on a website with a little lower domain rating.
  • Use Content Explorer to rapidly find related content of the required DA. Simply look for a relevant word or term in page titles and utilise the DR filter to shortlist results.

Pen down top-notch guest blogs for authoritative resources in your industry. Ensure your articles align with your target customer’s interests and offer value. Add a non-spammy and relevant backlink to your site within the post or author bio.

6. Employ Content Formats Tested to Produce Links

BuzzSumo and Backlinko conducted a study of 900+ million articles and blog posts. They found that 94% of all blogs and articles on the internet get zero backlinks. Then which content pieces earn backlinks? The study discovered there are specific content formats that are more likely to earn plenty of backlinks.

These include:

  • “What” posts
  • “Why” posts
  • Videos
  • Infographics

Only creating content in these formats doesn’t guarantee backlinks. Your posts should be interesting and valuable, but these formats are sure to help you on the way.

7. Post Definitive Guides

Users nowadays crave in-depth long-form content that after consuming it, they don’t need to refer to any other resource. And for this reason, many websites link back to such content pieces.

So, try creating ultimate guides to win backlinks. These guides usually hold plenty of information on a single page (mostly 4000 to 5000 words or more). Comprehensive guides encompass a topic in detail on one page, which makes them a go-to resource for that subject. 

Here is what you need to do:

  • Find a famous topic that other people haven’t covered in full detail. It won’t help you much if you create an ultimate guide on a topic that already has a couple of guides.
  • Determine your eventual objective. Simply write subtopics that cover your larger topic. 
  • Now create your definitive guide and add all the information there is to the topic

8. Link Reclamation

In slight contrast with the broken link-building technique, link reclamation refers to reclaiming or fixing links that once linked to your site or link to your site but couldn’t offer any SEO value.

Here are some types of link reclamation methods:

404 Pages

These are backlinks that hint at pages on your site that don’t exist anymore. 

Follow these steps to fix these pages:

  1. Use a tool like Link Explorer to search for “Top Pages
  2. Submit the website you wish to assess. Choose “root domain” metrics
  3. For the Status Code, pick “4xx – Broken
  4. It will show you all the top 404 pages on the website, categorized by the number of broken links hinted at each page
  5. Hit the “View Links” search button adjacent to each link to check all the broken links hinting at each URL
  6. Fix those links on your side or 301 redirects or ask the website owner to alter the link.

Non-Linking Brand Mentions

Many people write about others’ websites but don’t link to them. By sending an email to the writer, you can safeguard a link. For instance, if a webmaster has crafted an article mentioning your brand, it’s awesome. But if they haven’t linked to you, ask for one. 

Use tools such as Google Alerts and mention.net to find out mentions.

Non-Linking Images

Many websites publish images from other sources on the web without giving credit. No, we are not asking you to send a DMCA takedown notice or file copyright because it offers an incredible opportunity to get a link instead.

Ping the site that has published the image, and inform them that the image is your property and you like that they have utilized it, but kindly give you an attribution link in return for using it.

We suggest using Google Reverse Image Search to find other sites that have posted your pictures. 

9. Authority Resource Pages

Resource pages are pages created only to link out to other websites, and these pages help a lot in link building. However finding resource pages can be tricky as almost nobody names their resource page a “resource page.”

Webmasters often call their pages:

  • “Useful resources”
  • “Helpful resources”
  • “Additional resources”
  • “Further reading”

It means you should search for these phrases along with a keyword. How? Suppose you just posted a blog about search engine optimization. Write <“useful resources link building> in the Google search bar, and voila! You will get plenty of search engine optimization resources in seconds.

The next step, access the website owner of the resource page and gently request a link. Remember personalized outreach emails are more likely to win links for you. 


Backlinks can help your pages get higher positions in search results as search engines see the quantity and quality of backlinks as authoritativeness and vouching from other sites. Your website’s chances of ranking higher increase with the number of backlinks it gets.

Earning backlinks naturally is challenging especially when you have just entered the online scene and have no credibility in your industry. Patience and consistency are the keys to building a strong backlink profile without using any spammy link-building techniques.

FAQs (Frequently Asked Questions)

Q1. What are backlinks?

Backlinks are links from other sites that hint at your website. 

Q2. Why are backlinks necessary for SEO?

Backlinks are significant for search engine optimization as Google looks at them as a sign of approval from other sources in your niche. Quality backlinks from credible sites may enhance your website’s trustworthiness and organic visibility.

Q3. Why do black-hat link-building strategies differ from white-hat ones?

White-hat strategies are honest and permissible methods for getting backlinks, like developing quality content and fostering relationships. Black-hat methods include exploiting search engines through unapproved or deceitful approaches which may result in penalties.

Q4. Should I use guest blogging to generate backlinks for my website in 2023?

Yes. Guest blogging still works if done rightly. You should offer helpful content to authoritative domains in your industry and focus on providing information rather than just getting a link.

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