Who doesn’t want more organic traffic and conversions through their business website? The problem starts from here. Since every business wants that, the competition is increasingly getting tougher.
Businesses in the bustling city of Dubai also compete with other players in their industry to earn the top spots in organic search results. And their behavior is justified.
According to Backlinko, the page that wins the number one rank in Google’s SERPs (Search Engine Result Pages) enjoys an average click-through rate of 27.6%. And the same study also reveals that the top three rankings in Google’s organic search results earn 54.4% of all clicks.
We know that after seeing these mouth-watering statistics, you would want to rank your pages in the top positions in organic search results. We are here to help you in your quest.
This piece explores the SEO strategies our experts use to optimize our website’s online visibility.
Seven SEO Strategies For Dubai-based Businesses
1. Perform Target Audience Research
The first SEO strategy for Dubai businesses is to conduct target market research. You need to recognize your ideal customers before trying to attract them to your site organically.
You need to make a buyer persona that can include the demographics, interests, behaviors, and problems of your target audience.
Once you identify who you are trying to reach, you can customize your SEO tactics according to them. You would need information and insights into the local customer base and market for that.
2. Research For Keywords
Keyword research is imperative to start applying an excellent SEO strategy. We suggest you type your target keyword like “women’s shoes” in Google’s search bar. As you start typing, it will start suggesting many keywords that searchers are looking for.
Jot down all those Google’s suggested searches because they give you a clear idea of what your potential customers are searching for.
This also gives you long-tail keywords which have comparatively low competition and search volume but a high conversion rate. It means you can easily rank for them.
You can type multiple keywords into the Google search bar until you get enough keyword suggestions.
In addition, you can use keyword research tools such as UberSuggest or Semrush to find relevant keywords, their keyword difficulty, and search volume. You can make a list of ten to fifteen keywords including phrasal and long tail keywords.
3. Evaluate SERPs For Your Target Keywords
After making a list of relevant keywords you want to target, enter them into Google one by one and analyze the top ten search results.
Firstly, you will know which of your competitors are already ranking for those phrases and notice patterns if present.
You will know what is already working and have to create an SEO strategy that can offer even better results than theirs to beat them.
For instance: you may notice that for the keyword “interior design”, Google shows multiple images on the very top before any link. Here you get the idea that to rank for this search term, you should add high-quality beautiful images of interior design in your content.
4. Develop A Backlink Profile
Websites that earn the number one spot in Google search results have 3.8 times more backlinks as compared to the other websites that rank on the first page.
You want the giants in your industry, those who have established authority to link back to your content. How can you make them do that?
Your content must have a hook. And what is a hook? It is a thorough content piece packed with authentic information on a specific topic that nobody has created yet.
And you will see that people will start linking to that piece of content on their websites. For example, an authority site uses the term “Whitelabel chatbot reseller” in its content but doesn’t have much space to discuss it thoroughly.
So, if you have a definitive piece of content on Whitelabel chatbot resellers, they can link to your site. What works best are statistics, studies, definitive guides, etc.
5. Optimize Your Website
So, you know who are the people your website is targeting and what keywords they are using to search for bsuiensses like yours. Now comes the website optimization part. It involves three processes — on-site, off-site, and technical optimization.
On-site or on-page optimization refers to actions you perform on your website to rank higher in search engine result pages. These include optimizing your metadata, page titles, header tags, etc).
Off-page or off-site optimization involves any optimization practices you can perform outside of your site to boost its search rankings. It helps you earn backlinks from high-authority domain websites in your niche.
6. Leverage Internal Linking and Short URLs
Internal linking is a great way of boosting the rankings of your low-ranking pages by linking to your high-authority pages inside their content. These pages will pass the link juice to your low-authority pages which will help them rank easily.
Backlink conducted a study of 11.8 million Google SERPs and revealed that shorter URLs typically perform better than longer ones in terms of SEO.
So, there is no need to elongate your URLs unnecessarily. The best approach is to make your URL only your primary keyword or add one more word to it. It will produce keyword-rich short URLs that help in ranking.
7. Use Semantic SEO
To perform semantic SEO, identify words that have a close connection to your primary keyword and sprinkle a handful of them in your content.
How can you find words relevant to your target keyword? Google Images will offer you phrases and words that are related to your primary keyword when you type it into its images search field.
Then, enter those related keywords into a regular google search and jot down the terms present inside the “searches related to…” box. These are the semantic keywords that you can use on your pages.
A robust online presence is not an option but a requisite for any brand wanting to flourish in the modern digital world. Dubai-based businesses also need to use the right SEO tactics to stand out in the fiercely competitive landscape of online business presence.
Search engine optimization takes time, but with the correct approach, you can rest assured of the results. It’s time to invest in your business’s online visibility to drive traffic and conversions.
FAQs (Frequently Asked Questions)
1. Why is web presence crucial for today’s businesses?
Ans. A large chunk of today’s customers search for products/services or businesses on the internet, read reviews and buy what they need. Easy online access and soaring use of smartphones are the reasons why a majority of your target audience might be spending most of their time on the web. Therefore, you need a powerful online presence to earn those potential customers and valuable opportunities to engage with prospects.
2. Does my brand need search engine optimization to gain recognition?
Ans. Search engine optimization practices involve building online credibility, authority, and visibility which boosts your brand awareness. People are more likely to trust businesses that show on Google’s first page in search results when looking for products on the web.
Also, SEO involves developing quality content that fulfills user intent, which shows them that you are a knowledgeable resource in your industry. It also boosts your brand recognition.
3. What are the most impactful SEO tactics businesses should implement for higher rankings in search results?
Ans. The most impactful SEO strategies are keyword research, on-page optimization, link building, and content marketing.
4. What is Technical SEO?
Ans. Technical SEO is the practice of optimizing a site’s technical elements to enhance its search engine rankings and visibility. It includes editing pages’ backend structure, server configuration, and code to boost the site’s functionality and help search engines to crawl and index it.