SEO Statistics 2023

Like the rest of the technology, the search engine optimization landscape continues to evolve. New trends and subtle changes in user behaviour bring new changes to the SEO industry. What was once a standard practice might be obsolete today.

To help you understand the recent changes in search engine optimization practices and trends, we have compiled a list of the most important SEO statistics you must know as an SEO specialist. So, get ready for an exciting read. And make sure you read till the end and give it a thumbs up if you found it useful.

General SEO Statistics 2023

  1. Seventy percent of marketers found search engine optimization more effective than pay-per-click for acquiring qualified leads and driving sales. (Dropbox)
  2. Organic search is one of the best marketing channels for B2B companies, generating twice as much revenue as any other channel. (Brightedge)
  3. Only 0.78 percent of Google users select a result from the second page. (Backlinko)
  4. More than half of the users click on the first three search engine results. (Backlinko)
  5. If you want to nail the on-page SEO for an old blog, you must focus on the freshness of the content and add relevant keywords to it from time to time. (Databox)
  6. An estimated 92.96% of global traffic comes from Google Search, Google Images, and Google Maps. (SparkToro)
  7. SEO drives 1,000%+ more traffic than organic social media. (BrightEdge)
  8. SEO leads have a 14.6% close rate. (HubSpot)
  9. Only 5.7% of pages find a sport among the top 10 search results within a year of publication. (Ahrefs)
  10. Since the August 2021 update, on average, Google had to rewrite title tags 33.4% of the time. (Ahrefs)
  11. Google displays meta descriptions in SERPs only 37.22% of the time. (Ahrefs)
  12. An estimated 91,144 searches take place on Google every second. (Internet Live Stats)
  13. 53% of U.S. consumers in the USA say they research products using a search engine before deciding whether or not to buy. (Google)
  14. Google holds nearly 85% of the search engine market in 2022. (Statista)
  15. The number of Google searches grows by roughly 10-15% every year. (Internet Live Stats)

Local SEO Stats

  1. An estimated 30% of mobile searches on Google are related to location. (Think With Google)
  2. Around 76% of people who search for a nearby shop or business on their smartphones visit a business within the next 24 hours. (Think With Google)
  3. Over 50% of smartphone users find out business hours of a nearby business via Google search and 53% search for directions to local stores. (Think With Google)
  4. Around 45% of global shoppers make a purchase online before picking it up from the store. (Think With Google)
  5. “Where to buy” with “near me” mobile queries grew by over 200% from 2017 to 2019. (Think With Google)
  6. An estimated 28% of searches for a product or service nearby result in a purchase. (Think With Google)
  7. 70% of mobile searchers use click-to-call on Google. (Think With Google)
  8. 58% of companies still don’t optimize for local search (Review Trackers)
  9. Over 50% of companies focus on marketing to consumers based on geographic location (HubSpot)

Mobile SEO Stats

  1. Around 58.99 percent of the world’s web traffic comes from mobile phones. (Statista)
  2. It is predicted that by 2025 around 72.6 percent of internet users will only use their smartphones for online surfing. (CNBC)
  3. Today, more people are using mobiles than desktops for online internet searches. (Think With Google)
  4. People who search for local products or services on their smartphones are 18 percent more likely to purchase them the same day as compared to those who don’t. (Think With Google)
  5. The average click-through rate (CTR) for the top position on mobile is 6.74 percent. (SEOClarity)
  6. Google shows an average of 8.5 organic mobile search results on page one. (Search Metrics)
  7. Mobile searches with commercial intent —-searches that include terms like “best” and “right now” —- have increased by 125% in the past two years. (Think With Google)
  8. While searching online, 51 percent of smartphone users have found a new business or product on their phones. (Think With Google)

SEO Statistics 2023

SEO Backlinks Statistics

  1. 66.31% of pages indexed on Google have no backlinks. (Ahrefs)
  2. 73.6% of domains have reciprocal links. (Ahrefs)
  3. 43.7% of the top-ranking pages have reciprocal links. (Ahrefs)
  4. 66.5% of links to sites in the last nine years are inactive. (Ahrefs)
  5. 10.6% of all backlinks to the top 110,000 sites are nofollow. (Ahrefs)
  6. The more backlinks a page has, the more organic traffic it gets from Google. (Ahrefs)
  7. The average cost of buying a link is $361.44. (Ahrefs)
  8. The average cost of getting a backlink through a paid guest post is $77.80. (Ahrefs)

Ranking Statistics

  1. Around 90.63% of pages are dead, which means they get no organic search traffic from Google. (Ahrefs)
  2. In case Google ignores the title tag, it will use the H1 tag 50.76% of the time instead. (Ahrefs)
  3. 25.02% of top-ranking pages are without a meta description. (Ahrefs)
  4. 40.61% of pages have truncating meta descriptions. (Ahrefs)
  5. Google displays meta descriptions in search results only 37.22% of the time. (Ahrefs)
  6. 12.29% of search queries show featured snippets in the search results. (Ahrefs)
  7. The #1 result in Google’s organic search results has an average CTR of 27.6%. (Backlinko)
  8. 39% of purchasers are influenced by a relevant search. (Think With Google)
  9. An estimated 61.5% of desktop searches and 34.4% of mobile searches get no clicks in the SERPs. (SparkToro)
  10. Google accounts for around 83% of the global search market. (Statista)

Keyword Statistics

  1. Overall, 94.74% of keywords get 10 monthly searches or fewer searches on Google. (Ahrefs)
  2. An estimated 0.0008% of keywords get more than 100,000 monthly searches on Google. (Ahrefs)
  3. 15% of all Google searches are unique —- which means they have never been searched before. (Google)
  4. 91.45% of search volumes that Google Ads Keyword Planner displays are overestimated. (Ahrefs)
  5. 46.08% of clicks in Google Search Console go to hidden terms. (Ahrefs)

Blogging Statistics

  1. Companies that blog get 97% more links to their website than those that don’t. (Demand Metric)
  2. Companies that invest in blogging have 434% more indexed pages than those that don’t. (Demand Metric)
  3. B2B marketers with blogs get 67% more leads than those who don’t blog. (Demand Metric)
  4. 61% of consumers say their decision to buy or not is influenced by the content. (Demand Metric)
  5. 47% of buyers read three to five pieces of content by a brand before contacting the sales representatives. (Demand Metric)
  6. 80% of internet users interact with both the social media and blogs of a company. (DemandMetric)
  7. 59% of marketers find blogging worthy as it offers a significant return on investment. (DemandMetric)

Voice Search Statistics

  1. 40.7% of all voice search results have a featured snippet. (Backlinko)
  2. A typical voice search result is shorter and much more accurate — only 29 words in length. (Backlinko)
  3. An average voice search result has a ninth-grade reading level. (Backlinko)
  4. Websites with strong “link authority” rank up higher in voice searches.
  5. Approximately 48% of consumers are using voice to enter their queries on Google. (Search Engine Land)

Statistics are Everything in SEO

When we talk about digital marketing, numbers are everything. Without numbers, you won’t be able to figure out if your tactics and strategy are working or not. And even before results, during the strategy-building phase, numbers prove really useful.

When you have SEO statistics to learn from, you can dig out hidden patterns and create a powerful SEO strategy that not only pushes you to the top of the SERPs but also helps you generate more qualified leads for your business.

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