ux and seo

Getting people to check your website and convert them into loyal customers is a tough nut to crack. SEO helps get more people to your site, but people will leave if its UX is not good. Studies show that when people visit your website, they decide if they like it in just 15 seconds. If they don’t, they go to another site. Nearly 89 out of 100 people do this after a bad experience.

And if your website has good UI/UX but ain’t SEO optimized, it won’t appear in search results. Most people don’t look past the first page of Google when they search for something. Even if your website is one of the top 5 results, only about 31 out of 100 people will click on it. Imagine what would happen if your website is not even on the second page. Nobody would know it exists. 

That’s why you want to find the perfect balance between UX and SEO. And we’ll teach you about that real quick in this article.

What Makes People Leave Your Website?

People leave websites when they don’t understand what it’s about, can’t find contact info, or when the UX is bad. That’s why user experience (UX) of websites plays a crucial role in SEO. If a website is not user-friendly or visually appealing, users are unlikely to return—88% of online shoppers leave after encountering a poor cart design experience. That’s why Google prioritizes sites with good UX, boosting their rankings.  So, if you want to keep people interested and make sales, focusing on making your website easy to use is really important.

1. Invest In Simple But High-Quality Visuals

Your website visitors don’t like to click around a bunch to find what they’re looking for. A good website makes it easy for users to find stuff they want, so they can buy things or get in touch without too much trouble. You can use things like drop-down menus, bullet points, headings, and pictures to make the website much better for users. 

Having clear headings helps people skim through the page quickly, while bullet points make lists easy to read. Using simple fonts without fancy decorations helps keep things neat and tidy. Breaking up big chunks of writing into smaller parts and not using too many words helps keep things simple for users too. Having good pictures and other visuals is also important but they must be easy to use. That’s why you want to put visuals in the right places. Only then will people be more interested and more likely to click around and buy stuff.

Otherwise, they might look cool, but they can make the website slow and hard to use. Search engines like Google don’t like slow websites, and neither do users. Slow websites can make people frustrated and they might leave without doing anything.

2. Keep your content in the limelight

People expect to enjoy reading stuff or watching products when they visit your website. That’s why you should aim to give them information on your site in a way that even if they are skimming through it, they find what they need.

You can even put your longer articles in the cornerstone to make them highlighted. But even in those long pieces, people like to skim. So make sure it’s easy to skim through. For reference, you can see those top-ranking articles with clear headings and a table of contents you can click on.

The big idea here is to make your content valuable and easy to see. Whatever it is. If you think it’s something that can hook users, it should be in the limelight. And for that you can use colors, pictures, and graphics to break up the text and keep things interesting. Adding photos and videos also helps users understand your content better and makes their experience better too.

3. Optimize for Responsive Web Design

Many people don’t like it when websites don’t work on their phones – more than half won’t even bother with a company that isn’t phone-friendly. That means your website needs to look great and be easy to use, no matter what device people are using. Google suggests using responsive web design. They even give priority to mobile-friendly sites in their search results.

In 2015, Google said they’d focus more on mobile-friendly sites when ranking search results. So, if your mobile site stinks while your desktop site shines, you won’t rank as high. UX features like easy navigation and snappy design make your users happy. 

So when you’re designing for small screens, make sure your text is at least sixteen to twenty pixels big.

Small text is hard to read on a phone. Also phones have tiny screens, so don’t clutter them up. Get rid of stuff that doesn’t help. You want people to find what they’re looking for fast without digging around. 

4. Keyword Research and Adding Them to Content

Having great stuff to say doesn’t mean a thing if the right folks ain’t hearing it. That’s where keywords step in. But search engines are not the same as they were in the era where blackhat SEO worked. For instance, you need your keywords to sound natural, even if there are a lot. Using them relentlessly won’t help you anymore. 

When people visit your website, they want to look at things that are polished and professional. That’s why you want to use your keywords appropriately, and keep your content looking sharp and relevant. For e.g., you don’t want to rely on single words as a newbie. It’s because longer keywords are more specific and have low search volume that can rank your content quickly.

You also want to make sure your headings are clear and specific. Google and other search engines prefer headings that tell exactly what’s underneath. Besides there are some practices like including SEO keywords in your meta data to tell search engines what your page is about. You just want to keep up with this kinda info and you’ll be good to go.

5. Map Out Your Pages

To keep both SEO and user experience (UX) on the same page, you want to make a sitemap for your website. Think of it like a blueprint that shows all pages of your website and also how they connect with each other. With this, you can have as many pages without confusing new visitors on your site.

You can set up your website’s hierarchy and structure. We suggest you place the homepage at the top, and then continue with other categories and subcategories. It gives you a clear overview of your website’s layout.

Milanote lets you plan out your content for each category. It contains features that let you jot down notes. It also helps with brainstorming ideas, and if you’re working with a team, you can all collaborate and make sure everyone’s on the same page about the project’s direction. With all these steps, you can create a solid visual sitemap that’ll guide you through website development.

6. Technical SEO

If your website is slow or confusing,  people immediately leave and go somewhere else. Making sure your web pages are speedy is important for keeping people happy and getting a good rank on search engines. You can do this by making your pages lighter, testing how fast they load with and without using CDNs, and keeping third-party scripts to a minimum.

Make it easy for search engines to find your website  with Google Search Console, Screaming Frog, and Semrush Site Audit. They’ll help you spot any indexing problems. And remember, good internal links, XML sitemaps, and URL structures will make it a breeze for spiders to crawl and index your site, so all your content gets seen.

It’s important to take care of your site’s technical SEO by checking for thin and duplicate content. If you find some, you can use SEO tools to identify those pages and then noindex them. Doing this will help prevent indexing problems and improve your site’s overall quality.

7. Work with Full-Service Digital Marketing Agencies for SEO and UX Services

Doing all that stuff can be a lot, especially if you ain’t familiar with web design and making your site easy for folks to find online. That’s why it’s smart to hire an expert to handle your SEO and user experience needs. Companies like Best SEO Dubai can help you out. 

We start by checking out the site and making any necessary changes. Once we’re ready to make things even better, we do some research on keywords and create a site map. This helps with search engine optimization and making sure users have a great experience. 

By getting SEO and web design services under one roof, we have multiple teams working in sync to create strategies that don’t conflict with each other. We build your SEO strategy and get relevant users to your website. Next to them, the web development team delivers services such as website hosting or web design services that optimize your website for users.

Conclusion

In today’s online world, it’s super important to make your website both user-friendly and Google-friendly. If you’re not on the first page of Google, you’re pretty much invisible. So, make sure your website is easy to use and sprinkle in some keywords, but don’t go overboard. Just keep your users happy and Google will take notice. If all of this seems like a lot to handle, you might want to think about teaming up with experts who know their stuff. It could be just the thing your website needs to really take off!

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