Local SEO is a digital marketing strategy that helps businesses in optimizing their online presence to appear more prominently and at the top in local search results. The process of local SEO may or may not involve the optimization of the website, Google My Business profile, other digital platforms, etc.
The importance of local SEO is remarkably important for businesses that work on providing local services or have physical locations. Especially, real estate businesses are highly focused on attracting the attention of customers that live nearby so they can accurately cater to them. With local SEO, these businesses have a higher chance of being visible to people searching for them in local search results.
In this piece, we are shedding light on some important local SEO tips that can help real estate agents plenty.
Salient Local SEO Tips You Should Look Out For
1. Audit Your Website for SEO
Before you get your hands dirty with the task of creating and implementing local strategies for your real estate business, you should thoroughly audit the SEO of your website.
You need to know where you currently stand so you can determine where you want to go. By doing an SEO audit, you can figure out which of your website pages are doing well and which pages need improvements.
An SEO audit can provide you with valuable insights into your progress up until now. You can make clear goals and set objectives about how you want to implement your local SEO strategies.
With real estate already being a quite complicated business, you are going to need to check whether or not your website is ranking locally, gaining organic traffic, having conversions, etc.
2. Claim & Optimize Your Google My Business Listing
One of the most important steps for your real estate business is claiming and optimizing your Google My Business Listing. There must be a lot of real estate agents fighting for the attention of the same target audience as you. Here, you need to focus on optimizing your business for local SEO so it can drive relevant traffic to your business.
When you optimize your Google My Business profile, there is a higher chance of your business gaining more clicks and organic traffic. Through this, your business will also have the possibility to appear in the local map pack and local search results.
By optimizing Google My Business for local search results, real estate agents can attract local audiences to their businesses.
3. Use Local Keywords in Your Content
A misstep taken by many real estate agents is not using the relevant local keywords in their content. For your real estate business to be discovered online by your target audience, you need to cleverly use local keywords throughout your content.
Start by using the keywords in the meta title and meta description. This will greatly help your website in ranking higher on search engine result pages. Then, you can use the keywords frequently in your website content.
Especially, powerful SEO for real estate websites means that you accurately use location-specific keywords in your content. When you incorporate these keywords, you maximize the chances of your website being discovered online by your target audience.
Local keywords can help your real estate business and can help Google in specifying the areas that your business serves so it optimizes the website accurately to the right audience.
4. Optimize for Mobile Responsiveness
According to Review42, approximately 80% of the top-ranked websites are mobile responsive. This statistic gives a clear picture of the significance of mobile responsiveness for businesses.
People are more inclined to use their mobile phones today than any other device. Mobile phones provide ease of use to users that encourage them to complete even their most mundane tasks on it. As a real estate agent, you need to consider this while you are optimizing your website for local SEO.
Your website design, navigation, page load speed, search option, hosting speed, etc need to be highly optimized for mobile responsiveness to satisfy your target audience. Try to keep your website content easy and simple so it can effortlessly adjust to different sizes of different screens.
5. Build High-Quality Backlinks
The world of real estate greatly works on word-of-mouth advertising. The more you build quality relationships with local businesses and other organizations in your niche, the more possibility you have of acquiring quality backlinks.
Local SEO for real estate agents means that they have to focus on creating local content, using local keywords, and having local citations and local authoritative backlinks.
For this, you should create original and local content with local keywords that provides relevance to your local audience so they are more inclined to engage with your business. Your real estate business can also get listed on local directories, local news publications, and review sites.
6. Use Schema Markup
Search engine result pages need to accurately understand the context of your page so they can rank you accordingly. For this, you should use schema markup that can help SERPs in understanding the content of your site.
With schema makeup, you can improve the visibility of your real estate website to local audiences and provide structured data to search engines. Schema markup provides search engines with additional context about your website’s content that can make it easier for them to understand your business.
Schema markups significantly help in local SEO as they increase the chance of your website appearing in rich snippets. These are enhanced search results that display additional information about your business such as contact information, customer reviews, and photos.
7. Make Your Website Accessible
An accessible website is designed and developed to cater to people with disabilities. The main focus of an accessible website is that people with disabilities can easily use it.
According to the World Health Organization, there are almost 1.3 billion people in the world that experience some kind of disability. This is 16% of the overall world population. Keeping this in mind, your real estate website should be accessible to ensure a helpful experience for disabled users.
Real estate agents usually get the brunt of lawsuits as they are constantly engaged with legal issues. For this reason, they need to warrant accessible websites to comply with the law.
In compliance with the American Disabilities Act, there are certain guidelines that real estate agents can follow to make sure that they are providing an identical experience to every user including disabled people.
8. Encourage Online Reviews
A business is made ten times more authoritative and credible by honest reviews. By optimizing your Google My Business (GMB) profile, you can attract reviews for your business.
You need to make sure that your business has accurate information presented on Google My Business listing. When your target audience searches for real estate businesses in your local area, your business will show up which can encourage people to leave reviews.
Local SEO helps in optimizing your real estate business which will help in your ranking. When your business appears at the top of search engine result pages, it will increase your visibility and people will engage with your business more. In the end, they will leave reviews that can benefit your business a lot.
Additional Local SEO Tips for Real Estate Agents
Along with the above-mentioned local SEO tips for real estate agents, here are some additional tips for your business:
1. Use Local Directories
You can use local directories to list your business. Submit your business information to your local directories such as yellow pages etc. With your business showcased in local directories, your visibility will improve which will help you in gaining more customers and earning more profits.
2. Track Your Local SEO Performance
You can use tracking tools like Google Analytics or Google Search Console to track your local SEO performance. You need to regularly check how your website is performing in local search results.
Check the traffic of your website and where it is coming from. Also, monitor the bounce rate and conversion rate of your website.
With the aforementioned local SEO tips, real estate agents can stay up to date with the latest trends and enjoy more conversion rates.
In case you are wondering what the hype is all about local SEO, below we are providing you with some reasons that will convince you of the importance of local SEO for real estate agents.
Why Local SEO Is Important for Real Estate Agents?
Like every business, real estate business also focuses on attracting their target audience in their vicinity so they have more chances of converting them into paying customers.
With SEO for real estate investors, you can outrun your competitors and attract a targeted audience for your business. Local SEO increases visibility for a real estate business. This way, your real estate website appears high on search engine result pages when someone searches for a real estate agent.
As a real estate agent, you do not want a throng of unrelated audiences swarming your website that will cause issues for your actual target audience. You want targeted and specific traffic that has the sound potential to be converted into paying customers. That is exactly what local SEO does. It provides more refined traffic to the website.
As a real estate agent, local SEO can help your website a lot in gaining more paying customers and earning improved revenue. With accurate Google My Business profile, creating local content, providing mobile responsiveness, and encouraging online reviews, you can stay ahead of the competition.
FAQs (Frequently Asked Questions)
Q1 What is local SEO and why is it important for real estate agents?
Local SEO is the process of optimizing your website and online presence to appear in search results for local searches related to your business. Local SEO is important for real estate agents because it helps them in attracting more local customers, improve their online visibility, and eventually more profit.
Q2 How can real estate agents optimize their Google My Business listing?
Real estate agents can optimize their Google My Business listing by ensuring that all the information regarding their business is accurate. They should choose the correct category and add photos or videos of the business that are of high quality. Additionally, they should encourage their customers to leave honest reviews.
Q3 How should real estate agents ask for reviews from their customers?
Real estate agents can ask for reviews from their customers via email, message, or through a follow-up survey. They should not harass their customers by constantly asking for reviews. Instead, they should respectfully ask for honest feedback on their service.
Q4 How can real estate agents respond to negative reviews?
As a real estate agent, there is a high possibility that you will receive negative reviews. You should respond in a kind manner that does not disrespect your customers. At the same time, the response should provide a solution. Without getting defensive, you should solve the problem of your customers.