programmatic seo

Programmatic SEO is like a shortcut to make a bunch of web pages that show up better on search engines. Instead of creating each page from scratch, programmatic SEO uses templates that have the same stuff on them, like pictures, prices, and reviews. Then, they use tools that automatically create different versions of these pages, each one going after different words that aren’t super popular. IPRoyal made use of programmatic SEO and got 1 million visitors. They picked low-competition keyword groups and organized their site around them. This helped them make lots of great content and bring in a ton of people, reaching 1 million views.

Does Programmatic SEO Help Websites?

In digital marketing, some businesses have found a lot of success using something called “programmatic SEO.” It’s a smart way to make and improve content across many web pages. This method has changed the game and set high standards for lots of pages, proving how well it works.

Programmatic SEO might sound new, but it’s based on an old idea. You see it in places like Amazon or Yelp, where there are tons of products or services, and the content is made automatically. However, this isn’t just for big online stores; anyone can benefit from it. It helps them show up better in search results and bring in visitors without needing to pay for ads. 

10 Successful Companies Using Programmatic SEO

1. Tripadvisor

Tripadvisor uses programmatic SEO to make lots of web pages for different travel questions. They have pages about many places to go, stay, and eat, all around the world.

2. Zapier

Zapier is a tool that helps connect different software applications using programmatic SEO. It creates landing pages for thousands of integrated products, showcasing how they connect and what workflows they enable.

3. Zillow

Zillow uses programmatic SEO to offer detailed property listings, with each landing page finely tuned for location-specific and property-type searches, meeting specific user needs.

4. Etsy

Etsy uses programmatic SEO to help sellers. It ensures their handmade and vintage items show up in searches, connecting them with the right buyers.

5. Wise

Wise offers banking services for converting money between different currencies. They have pages like currency pairs, converting US Dollars and more that get millions of views each month. 

6. Webflow

Webflow uses programmatic SEO to draw many visitors to their website. They have different pages like starting designs for websites, made by people who use Webflow, and pages where people copy the designs easily.

7. Yelp

Yelp uses programmatic SEO to organize and show lots of local businesses like coffee places, locksmiths nearby, and others ones. Yelp’s suggestions show up first in the search results.

8. Glassdoor

Glassdoor uses programmatic SEO to make different pages like company reviews, how much people get paid, and questions asked in interviews. Each page shows up when people search for jobs or companies.

9. Indeed

Indeed uses programmatic SEO to make special pages for different kinds of jobs and places where those jobs are. They make sure these pages show up at the top when people search for jobs.

10. Nomadlist

Nomad list uses programmatic SEO and has lots of pages with info about different places, like how fast the internet is, how hot or cold it usually is, and what languages people speak there.

How to Use Programmatic SEO in Your Website

To make SEO work for you, first, know who you want to reach and what your competitors are doing. Then, choose precise words related to your business. After that, plan out the main pages of your website. Make sure your site is easy to navigate so that visitors enjoy their experience and are more likely to do business with you.

1. Know Your Niche & Competitors

You want to know what your audience is interested in and what your competition is doing. Checking out what the big companies in your field are up to can give you some sweet ideas on how to set up your pages. For example, TripAdvisor or Expedia are great for travel, while Zillow or are awesome for real estate. When setting up your site, think about what people might be looking for, like how they can use your product, where you offer your services, other tools that work with yours, popular lists, and ready-made designs.

You can also check your competitor’s analytics using Semrush to see what words they’re using and what kind of stuff they’re putting out there. Once you’ve got all that, you can use the Topic Research tool to come up with more ideas for what to put on your site. This means finding words that aren’t too popular and making sure your content matches what folks are looking for.

When someone types “top French restaurants in London” in the search bar, they want to see a list of restaurants. So, it’s important to make sure that your content matches their search intention. By concentrating on what people are searching for and providing them with what they need, you can create landing pages that people will want to visit and engage with.

2. Optimize Meta Tags, Head Terms and Modifiers

After you’ve found the important keywords people search for online, you need to put them in meta tags and the body of your web pages. Meta tags are one of the first things people notice when they find your site on the Google search results page.

You want to make sure your primary keywords are at the beginning of your title tag. That way, they’ll stand out more. For instance, if your keyword is “educational toys for toddlers,” you could use a title like “Awesome Toys for Toddlers: Perfect for Learning and Fun!”. By starting with “awesome toys” and “toddlers,” search engines will understand that your site is all about toys for little kids. And don’t forget to summarize your web page’s content in the title tag.

Don’t forget there are two types of keywords: head terms and modifiers. Head terms are broad, like “phones,” while modifiers are specific, like “Google Pixel Phones.” Let’s say you have a tech website, using modifiers such as “easy Google Pixel 8 Hacks” will attract more visitors than broad terms like “Google Pixel 8 Tips.” To find these specific modifiers, you can use Semrush or similar tools. Just choose modifiers that are relevant to your website’s focus and what people search for. By focusing on these keywords, you’ll attract more relevant visitors.

3. Create a UX-Friendly Landing Page Content Template

Make a web page template that looks neat and has important stuff like a catchy title, headings, and a call-to-action (CTA) button that prompts the user to take some action. Ensure the template is adaptable, enabling the creation of pages for different topics. This single template will serve as the foundation for generating multiple landing pages, supporting your programmatic SEO optimization.

Webflow, a website builder, lets you add dynamic features using HTML embeds and provides helpful guides on using its API for SEO. You can store data for website components in Excel spreadsheets, manage it neatly with Airtable, or map data from sources like Google Sheets directly onto your pages.

To optimize your landing page, begin with your content. Each page should feature distinctive information to prevent repercussions from search engines. Customize your layout according to your keywords. For example, pages such as “Content Calendar Templates,” emphasize visuals over written content. Make sure your design aligns with your products/services and the objective of your landing page.

4. Create AI-Powered But Valuable Content

Use smart tools like Jasper, ChatGPT and Semrush’s SEO Writing Assistant to write good content fast. These tools are helpers, not replacements for humans and that’s why you want to carefully edit the copy to make it sound human. Change sentences around to avoid sounding like typical AI and being flagged by Google for copying stuff.

You can make your website easily by using Whalesync. It moves your information from Airtable to your Webflow layout smoothly. Just make sure everything matches up, then connect them. Let the automation create all your pages without you having to break a sweat. Once that’s done, just group your content into different sections based on your keywords. This way, people can easily find what they’re looking for and search engines can understand your site better. Use bullet points and clear headings, and then just write some interesting stuff for each section that includes your keywords naturally.

And while creating content, make sure you do your homework so that it’s accurate and fresh. Add cool visuals like photos and videos to make it more interesting. Share some personal stories so that people can connect with it and remember it better. Use catchy headings and bullet points to make it easy to read. And why not add some fun quizzes or other interactive stuff to keep people entertained? When people search on Google, over 60% of the time, they’re looking for visual content. 

5. Monitor Your Web Pages and Perform A/B Tests

Semrush’s Site Audit can find problems on your website, like links that don’t work and pages that load slowly. To use it, enter your website’s name and set up the check. It will give you a list of problems with your website and also the solutions to fix them.

It’s important to keep an eye on your website’s performance regularly. You can use tools to check how many people visit your site, how long they stay, and if they leave quickly. Pay attention to numbers like how many pages they view and if they do what you want them to do, like buy something or sign up. Doing this helps you see what’s working well and what needs fixing on your website. By analyzing this data, you can figure out what marketing strategies work best, so you know where to invest your time and money to get more people interested.

You can use A/B testing to check which designs and content formats work best on your website. You show one version to some people and another version to others, and then you see which one gets better results. For example, you could try two different versions of the sign-up button to find out which one gets more clicks. Once you figure out which version works better, you can use that one on your website to get more people signing up for your newsletters.

6. Strategically Creating Links Using Search Intent Tools

Linking is super important to help visitors navigate your website. When you use descriptive text with keywords, it’s easier for both people and search engines to understand what the link is all about. This makes your website more trustworthy and easier to find. To keep things simple and easy to use, it’s a good idea to spread the links out evenly across your website and link to different parts of your website from different places. 

And don’t forget to check your website’s internal links every now and then to make sure they’re working well. Keep an eye on what people are searching for so you know which links are popular, and update them if needed. This way, your links will match what people want and what search engines like.

When you’re trying to rank your website higher on Google, you want to keep track of how your pages are doing. That’s where data comes in. By measuring how many people visit your website and what they do there, you can figure out what works and what doesn’t. And when you make changes to your pages, you can see if the changes help or hurt your ranking. It’s also a good idea to listen to feedback from your users. If they’re complaining about something, it’s probably worth fixing.

Wrapping Up

Programmatic SEO works hand-in-hand with regular SEO and helps your site get more visitors by standing out in online searches. It’s easy to implement. You only need to find the right keywords and create content that people want to see. If you do it right, your website can get a lot of views, just like IPRoyal who got 1 million views. So, if you want your website to rank high using programmatic SEO, hit us up at Best SEO Dubai, and we’ll take care of the rest.


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